An integral part of any business
is promotion and marketing. There are a lot of different ways of promoting your
product, some of them are specifically meant for outdoor promotions. This would
include moving ads, hoardings, electronic display boards and trade show displays. These display
formats are used in various trade fairs, exhibitions, conferences and other
promotional events. Since these are one of the most promising types of outdoor
promotions, there are certain factors to be kept in mind before putting up portable banner stands.
Position of the display
It is extremely important to
position your banner in a trade fair in such a manner so as to be able to
attract maximum eyeballs. Generally in various trade fairs, the position of
your booth depends on your quotation. Try to get a prominent spot in the fair
so that your table top display boards
are viewable and accessible to every visitor.
Use of appropriate display banner
Trade show popup displays are available in various shapes and
sizes. Choose the one that fits your purpose the best. If you have a lot of
content and product information to display, choose a straight pop up. These
will give you maximum space and display area. However, if you are looking for
something more conventional, you could choose the tower-shaped pop up or the
curved pop up. There are other kinds of display ads available in the market.
Choose the one that emphasizes your product the most.
Give your company logo the importance it deserves
These portable trade show displays are not only meant for the promotion
of your product but also for the promotion of your company. It is extremely
important to highlight your company logo as much as you can. Make sure it is
prominently visible in the displays and is a part of all your business
communication. Make sure that the logo is placed in such a manner to ensure it
is visible from every part of the fair and not just to the visitors who
approach your stall.
Light it up
Poor lighting can destroy all the
hard work that you have put into your trade
show banner stands. Proper lighting should be arranged for every part of your
display, with special focus on the logo. If you have hired professional display
designers, discuss the lighting with them and make sure that the provision to
use such lighting is available in the trade fair. At times creative lighting
designers think up things which are not available at the venue. All your
investment will be futile if visitors to the fair fail to spot you.
Select a good team
These types of displays are not
just about great graphical advertisement or excellent promotional strategies.
The team that you put up at the booth has a key role in deciding whether your
banner will be a hit or not. Your team represents your company directly to the
customers in such trade fairs. Visitors will associate your company logo with
the people who will greet and do business transactions with them live at the
booth.
So make sure that your trade show displays are a success by following the above-mentioned tips.
Thanks for all the great advice. I am doing trade show displays in Michigan and this is super helpful!
ReplyDeleteThis is a great post about trade show displays. I remember when I was growing up, my dad would take us to trade shows and we would try to get as much free stuff as we could.
ReplyDeleteTrade Show Displays : You need to make sure that you are getting a trade show display that will get the job done. You need a display that will set you apart at the trade show, insuring more booth traffic and more business for your company. You also want a display that will be reliable. Several trade show display companies now offer lifetime warranties on their display frames.
ReplyDeleteVery nice and informative post. I enjoyed reading your post. It is very important to make.
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I think this convinced me that I want to try a trade show exhibit display. I have heard good things.
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Very informative post, thanks for sharing these tips!
ReplyDeleteIndeed, these are contributing factors for effective trade show displays. I agree that it's a wise thing to select a good team that will be a part of the overall success of the trade show.
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Amazing tips about trade show. This is very helpful information. Thanks.
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Thank you very much for sharing these ideas for making the trade show displays more effective. I liked this post a lot. These display panels play a huge role in the promotion of your service or products and truly your tips are going to be extremely helpful for my new business.
ReplyDelete